As the school year comes to a close, another batch of college graduates will join the workforce and begin the aspiration to have a home. Thus starts the cycle of an independent adult’s life.
Today, the options for home ownership are many; the locations well-calculated for convenient travel to the workplace; and the costs have been designed to suit various financial capabilities. In short, there is a house for most anyone who aspires to own one.
The more likely place to look for this kind of variety is at Camella, a subsidiary of Vista Land, the biggest home builder in the country. Camella is known for making well-planned and themed communities affordable to the newest group of home buyers, as well as to those who are about ready to scout for their second homes. A long experience in property development (37 years) has made this reputation for Camella, which now claims to be the “most preferred brand” in the home building industry.
You will begin to understand Camella’s stronghold in the middle class market if you go out of town often. In 56 cities and municipalities around the country, you will see at least one Camella community along a main highway. Its biggest number of communities is built in Cavite, the province at the southern shoulder of Metro Manila. There are 85 Camella communities in seven towns of Cavite. One of the more recent is Camella Bucandala in Imus, a 20-minute drive from posh and bustling Alabang and 40 minutes from Makati. (Imus, 18 kilometers from Manila, is the banking center of Cavite, and the site of industrial estates.)
Camella Bucandala in Imus, is a popular gated community of Asian-themed houses, which was opened in 2008. Its popularity was pushed by its leisure and recreational amenities like a clubhouse, jogging trails, basketball courts, and landscaped gardens. In December 2011, Camella announced that it is expanding the Bucandala community. The model homes in the expansion are Rina, Marga, and Reana, which all hint of styles from Mediterranean inspirations cleverly blended with the Asian theme.
“Earth-brown details, stucco white walls, and lush garden greens create a gentle hacienda-style setting that is classic, yet modern, energized yet relaxing. It will make every day at home feel like a special occasion,” said Engineer Ric Pallesco, head of Operations for Camella, Greater Manila Area.
New home buyers will most likely be surprised that they can actually afford to take the step to homeownership with the affordable packages of Camella Bucandala. A house-and-lot package starts at P5,687 a month, with flexible downpayment terms and long-term financing schemes. Prices of house-and-lot packages range from P870,000 to P1.4 million.
“It’s just like renting a condo,” said Mr. Pallesco. “Buying a home is, for most of us, the most important investment we will ever make. It is one of life’s greatest achievements and reflects a family’s desired lifestyle and aspirations, appreciation of quality, and desire to choose wisely. Camella understands this aspiration, and designs its financing packages to allow more people to buy a home.”
Camella also understands the importance of a new community’s location. It has to be near city centers, schools, medical facilities, recreation facilities, and work places. The location of Camella Bucandala is ideal – being in Imus, it is within close proximity to establishments that support business and industry, like banks and government offices. The community is also near well-known leisure centers like the Alabang Town Center in Muntinlupa, Robinsons Place Imus, Lotus Mall, and FRC Mall.
There are 51 pre-schools, elementary and high schools located in Imus while the Cavite State University-College of Business and Entrepreneurship, the Emmanuel Christian College, and Informatics Computer Institute (Robinsons Place Imus) are all close by; while De La Salle University Medical Center, JP Rizal Hospital, and AsiaMedic are a only a few minutes away.
There are many questions in the mind of a homebuyer, and the most important is the one on a developer’s reputation for building quality structures and for delivering on its promises. With the 37-year track record of Camella, the 250,000 homes built by Vista Land, and the 56 cities and towns that have seen Camella communities thrive – that question was answered years before you step into the showroom.
www.camellahomes.net
Huwebes, Pebrero 16, 2012
Miyerkules, Pebrero 15, 2012
Ayala Land hikes capex after posting 31% growth
PROPERTY DEVELOPER Ayala Land, Inc. is gearing up for higher capital spending this year after ending 2011 with a 31% profit hike, documents released yesterday showed.
“For 2012, the company has earmarked another P37 billion for capital expenditures, largely for the completion of ongoing developments, the launch of new residential and leasing projects, and the acquisition of new land bank which will help sustain the company’s growth trajectory over the coming years,” Jaime E. Ysmael, Ayala Land chief finance officer said in a press statement.
This figure is 23.17% higher than last year’s capital expenditure of P29.92 billion, a bulk of which was spent for residential development.
More than half, or 56%, of the company’s capital budget for 2012 will go to its residential business, 17% to leasing operations for malls and offices, 12% for hotels, and the remainder to go to land banking initiatives, Mr. Ysmael told reporters in an interview yesterday.
“We plan to launch about the same number of projects this year (67) but 29% higher in value and 20% more in the number of units. We remain well positioned to pursue our growth moving forward and achieving the goals we set out to do,” Antonio T. Aquino, Ayala Land president, said in the statement.
The amount will be funded via the possible issuance of local, long-tenor corporate bonds worth P10 billion to P15 billion within the year’s first semester in light of low interest rates, Mr. Aquino said.
This comes as Ayala Land hiked its net income last year by 31% to a record P7.14 billion versus P5.46 billion generated in 2010, slightly lower than the 35% growth it posted two years ago when it increased its net income to a then-record P5.5 billion.
“We had another banner year in 2011 thanks to the strong revenue growth and margin improvements achieved by our key businesses,” Mr. Aquino noted.
The firm’s total consolidated revenues rose by 17% to P44.21 billion, with combined real estate and hotel revenues climbing by 16% to P41.23 billion.
Total expenses grew by 12% to P33.50 billion in 2011.
Ayala Land’s property development unit hiked its revenues last year by 27% to P25.26 billion, a bulk of which was derived from the luxury Ayala Land Premier brand that increased its revenues by 36% to P9.51 billion year-on-year.
Middle-income Alveo and affordable Avida last year generated 15% and 44% revenue growth respectively, following the strong sales of newly-launched projects, while low-cost Amaia recorded P841-million revenues from its maiden project AmaiaScapes Laguna.
For this year, Ayala Land’s property development unit is aiming to launch 24,800 units across all residential brands versus 20,613 units last year after sales take-up value for the division reached a monthly average of P4.31 billion, 56% higher than the P2.76-billion monthly average in 2010. -- Franz Jonathan G. de la Fuente.
Martes, Pebrero 14, 2012
WCIP MANGROVE PLANTING MARKS WORLD WETLANDS DAY
Ten thousand more mangrove propagules were planted in the flourishing mangrove sanctuary at the West Cebu Industrial Park as the Cebu Industrial Park Developers, Inc.
(CIPDI) spearheaded the observance of World Wetlands Day on February 4.World Wetlands Day is observed on February 2 to mark the adoption of the Convention on Wetlands in Ramsar, Iran on the same date in 1971. It is celebrated to raise awareness about the importance of the wetlands as life-giving resources.
HABITAT RESTORATION: The West Cebu Industrial Park in Balamban, Cebu hosts thousands of mangroves and indigenous terrestrial tree species. Volunteers have been inspired to continue regeneration efforts with the high survival rating of the trees that have been planted at the site over the past four years.CIPDI’s mangrove reserve is an expansive twelve hectares on the west coast of Cebu. The area has been repopulated with various mangrove species since 2008.
This year, CIPDI gathered 115 volunteers to plant the native species ‘bakhaw’ in a show of advocacy for environmental protection.
Employees of CIPDI and its locators, as well as local government officials and organizations participated in the 2012 mangrove rehabilitation effort, bringing the total number of propagules planted in the area to 33,000.
Winmundo Charcos, CIPDI’s Assistant Manager for Operations shares that the volunteer effort has been successful. He says, “We got an 88% survival rate for the 11,000 propagules planted last year.
”Arpili Barangay Chairman Primo Paulin, one of the volunteers, notes the changes in the local population’s attitude towards the mangrove areas and other surrounding habitats, recalling that before the mangrove rehabilitation activities bird hunting was rampant and garbage littered the place. “Life has gradually returned to the shores since the first mangrove seedlings were planted,” Paulin adds.
Charcos agrees saying, “The thriving mangrove sanctuary is truly nurturing communities as we are observing a spectacular increase in the population of indigenous bird species and, possibly migratory species, too, as they have been sighted here again after many months of absence.” A meaningful collaboration between the local government unit, volunteers and CIPDI” is a key factor in making the project a success, Charcos explains.
(CIPDI) spearheaded the observance of World Wetlands Day on February 4.World Wetlands Day is observed on February 2 to mark the adoption of the Convention on Wetlands in Ramsar, Iran on the same date in 1971. It is celebrated to raise awareness about the importance of the wetlands as life-giving resources.
HABITAT RESTORATION: The West Cebu Industrial Park in Balamban, Cebu hosts thousands of mangroves and indigenous terrestrial tree species. Volunteers have been inspired to continue regeneration efforts with the high survival rating of the trees that have been planted at the site over the past four years.CIPDI’s mangrove reserve is an expansive twelve hectares on the west coast of Cebu. The area has been repopulated with various mangrove species since 2008.
This year, CIPDI gathered 115 volunteers to plant the native species ‘bakhaw’ in a show of advocacy for environmental protection.
Employees of CIPDI and its locators, as well as local government officials and organizations participated in the 2012 mangrove rehabilitation effort, bringing the total number of propagules planted in the area to 33,000.
Winmundo Charcos, CIPDI’s Assistant Manager for Operations shares that the volunteer effort has been successful. He says, “We got an 88% survival rate for the 11,000 propagules planted last year.
”Arpili Barangay Chairman Primo Paulin, one of the volunteers, notes the changes in the local population’s attitude towards the mangrove areas and other surrounding habitats, recalling that before the mangrove rehabilitation activities bird hunting was rampant and garbage littered the place. “Life has gradually returned to the shores since the first mangrove seedlings were planted,” Paulin adds.
Charcos agrees saying, “The thriving mangrove sanctuary is truly nurturing communities as we are observing a spectacular increase in the population of indigenous bird species and, possibly migratory species, too, as they have been sighted here again after many months of absence.” A meaningful collaboration between the local government unit, volunteers and CIPDI” is a key factor in making the project a success, Charcos explains.
West Cebu Industrial Park is an industrial venture of AboitizLand and Tsuneishi Holdings, Inc. of Japan. CIPDI manages zone operations The mangrove planting activities are conducted in coordination with the Balamban local government unit, Balamban Multi-partite Monitoring Team (BMMT), Department of Environment and Natural Resources, and park locators Austal, Tsuneishi Heavy Industries, Linde Philippines South, Metaphil International, Balamban Enerzone, K&A Metals, Air Liquide, and Mactan Rock Industries.
Lunes, Pebrero 13, 2012
CAMELLA CONDO HOMES TAKES ROOTS IN THE HEART OF PASIG
Accessible and affordable; modern and convenient – this is how to best describe what is being offered to home buyers at the newest Camella Condo Homes development in the heart of Metro Manila, at the crossroads of the bustling metropolis, in Pasig. From its long and rich entrepreneurial history, Pasig had been transformed into a modern urban landscape, yet it has retained its charming heritage. Pasig’s Central Business District, the Ortigas Center is the second largest in the country. Located in Pasig and within the boundaries of Quezon City and Mandaluyong City, the Ortigas Center boasts of a number of the tallest buildings. Other significant landmarks are the Asian Development Bank, Tektite Towers, and Meralco Building. According to Vista Residences COO Maribeth C. Tolentino, “in response to the need for accessible and affordable residential options for city folks in the Pasig area, Camella Condo Homes is spending P400 million to build the 10-story mixed-use condominium with retail and commercial spaces on the ground floor.” Its prime location along Mercedes Avenue, close to the Pasig City Hall and Sta. Clara Parish is in the center of connected neighborhoods intended Airport. to be near business, call centers and work hubs in Ortigas Center; schools such as St. Paul College and the University of Asia and the Pacific; hospitals such as the state-of-the-art Medical City; retail complexes, five-star hotels, and malls. Accessible via Ortigas, C-5, EDSA, and Shaw Boulevard, CCH-Pasig is 20 minutes from key points in Quezon City, Makati, Taguig, Antipolo, Mandaluyong, and San Juan. The rising star of mid-rise developments, CCH-Pasig recently conducted its ground breaking activity signaling the start of its full scale construction as the tower targets completion and turn over in 2014. CCH-Pasig is priced between P1.5 million to P3.8 million and provides home buyers a choice of studio with an option to combine units and two-bedroom units with balcony at a price of only P8,500 per month. This opportunity for families to affordably live within a quiet, modern community while enjoying close-to-home conveniences is hard to match. It is designed to highlight modern building features such as cross-ventilation and central air vent system that will allow air and light to permeate every floor for a more eco-friendly lifestyle. Wi-Fi ready with its own recreational amenities such as clubhouse, basketball court, swimming pool, parks and playgrounds, the building’s area perimeter is fenced with 24-hour security and an entrance gate with CCTV system. Fire exits will be located at both ends of the building as a safety feature while a modern underground drainage system will be in place for efficient flood control. Vista Residences, the condominium development arm of Vista Land & Lifescapes, the country’s largest homebuilder, entered the market in 2006 to offer Filipinos the easy convenience of condominium living. Combining the space-planning savvy of the country’s top architects, an innate knack for selecting accessible and attractive locations to fit a wide range of needs, budgets and lifestyles, Vista Residences has set new standards for affordable mid-to-high-rise living. |
Linggo, Pebrero 12, 2012
Marco Polo Parkview, your luxury home in Cebu City
Cebu City, Philippines – Federal Land Inc., the real estate arm of Metrobank Group, will soon unveil another tower in the prestigious Nivel Hills in Cebu City. Marco Polo Parkview is the third tower to rise in this well-planned luxury development in the most desirable address in the Gem of the South.
With the success of the first two towers – The Residences and Two Residences, Marco Polo Parkview is expected to follow through the momentum afforded to the earlier towers.
Only few steps away from the 5-star Marco Polo Hotel, Marco Polo Parkview is situated at 800 feet above ground giving resident a panoramic vista of the channel or the twinkling cityscape light. It is conveniently located and few minutes away from Cebu’s top destinations such as AsiaTown IT Park, Ayala Center Cebu, Magellan’s Cross, Downtown Cebu, SM City Cebu, Cebu International Airport and Mactan Shrine.
Marco Polo Parview will feature luxurious hotel-like lobby and five-star amenities. There are over 30 indoor and outdoor amenities set around a natural forest and wide open spaces. Amenities that residents of Marco Polo Parkview will enjoy include swimming pool, basketball and tennis court, mini theater, fitness gym, spa and many more. Selected amenities are designed by The Gettys Group (Chicago) and outdoor landscape features are designed by EA Aurelio Landscape Architects.
Residents are treated like hotel guest as the development will be managed by word-class services of Marco Polo Plaza; privilege include concierge services, valet service, food and beverages signing privileges at hotel outlet, room service, laundry service, apartment cleaning, servicing and maintenance, security services, priority access to swimming pool, gym and wellness zone.
A 2.5% launching discount is offered for first 50 buyers. Choose from wide selection of unit options from 1-bedroom to spacious 4-bedroom units with 36 sq.m. to 187 sq.m. Prices starts at less than P90,000 per sq.m. or P3.6 to P23 million, including RVAT. Six available payment options are being offered starting at only P15,000 per month for 1-bedroom. Discounts of as much 12% for cash buyers is also available.
Units at Marco Polo Parkview offers maximum natural light and ventilation with 3.2 meters floor to ceiling height and over 40% glass to concrete ratio.
Marco Polo Parkview features two level of basement parking, a centralized sanitary disposal systems and 4 passenger elevators. Security is a top priority with elevator key card access for resident only, CCTV system, stand-by generator for both common and residential units, automatic fire suppression system, fire detection alarm system and 24-hour security and maintenance personnel.
The Marco Polo Residences is the first of its kind in the Queen City of the South. It is the first high-rise luxury enclave in the area that boasts international quality services of the Marco Polo hotels.
For more information, please call/text/email Evelyn Maliwat: +63 922 973-6841, info@federalcondos.com or http://theresidencescebu.com/
Huwebes, Pebrero 9, 2012
BPO SUNSET?
P-Noy urged to lobby against US bill pushed by Obama
Congress called on the Aquino administration to create a lobby group that will block passage of a bill that could spell the end of the country’s booming Business Process Outsourcing (BPO) industry.
House Majority Leader Neptali Gonzales II said the administration should closely monitor US House Bill 3596 entitled “Call Center and Consumers Protection Bill,” which will encourage in-sourcing by American firms and penalize those dealing with overseas business process outsourcing (BPO) firms.
Among those seen to be affected by the US bill is Cebu, which had witnessed the expansion of BPO companies in recent years.
The Cebu City government set up a call center program for some of the city’s schools to fill up the demand for qualified call center employees.
The Cebu Park District alone employs nearly 50,000 workers from the information technology (IT) and BPO locators.
Among the beneficiaries of the BPO growth was the Cebu real estate industry which experienced a construction boom as a result of rising demand for BPO offices.
At least six buildings are under construction in the Cebu Business Park and eight buildings in the Cebu IT Park in barangay Lahug, Cebu City.
“BPO buildings and spaces this year have experienced occupancy and rental rates on the rise. Hotel occupancy rates have even inched upward in spite of more budget, business, chain, and resort hotels that came in,” Jose Soberano, President of Cebu Landmasters Inc., earlier said.
But US House Bill 3596 may soon change all that.
Gonzales said he was worried the bill would curtail the growth of the BPO industry in the country, which has been fueled mostly by American firms.
US President Barack Obama earlier called on American businessmen to keep US jobs at home instead of outsourcing them overseas.
Eastern Samar Rep. Ben Evardone shared Gonzales’ concern, pointing out that BPOs contribute close to $9 billion a year from roughly 800,000 call center agents.
This is close to half of the $19 billion in annual remittances from five to 10 million overseas Filipino workers.
US HB 3596 imposes a $10,000 daily fine on US call center firms that do not identify their agents’ location.
Among the provisions set in the proposed US bill are :
* It will penalize US companies for $10,000 a day if they fail to report to the US Department of Labor their relocation to an offshore location witin 60 days.
* It will require them to inform the US Department of Lab
or 120 days in advance their offshore plans.
* It will require call center operators who answer calls to identify their location and caller will have a choice of choosing a US-based operator.
* It will ban US Call Centers operating outside the US from seeking federal grants and loans for five years.
“I think that being an election year, Obama has no choice but to advocate populist sentiments like insourcing. We must be ready for any eventuality because we don’t want to be surprised, especially on a very crucial economic contributor like BPOs,” said Gonzales.
Evardone said the Aquino administration must organize and send a lobby group to the US Congress to try and block passage of this bill.
“It’s about time that we take seriously this threat against our BPOs now that Obama has laid down a firm policy against outsourcing.
Government agencies should not ignore this. We might wake up one day and find that the jobs in BPOs are already gone if we don’t act timely and decisively,” said Evardone.
“P-Noy might want to raise this issue with Obama during his state visit to the US this year.”
Evardone said the Philippines could link up with countries like India, Mexico and Ireland, where BPOs have been thriving. Inquirer with a story from Reporter Aileen Garcia-Yap
http://cebudailynews.wordpress.com
Congress called on the Aquino administration to create a lobby group that will block passage of a bill that could spell the end of the country’s booming Business Process Outsourcing (BPO) industry.
House Majority Leader Neptali Gonzales II said the administration should closely monitor US House Bill 3596 entitled “Call Center and Consumers Protection Bill,” which will encourage in-sourcing by American firms and penalize those dealing with overseas business process outsourcing (BPO) firms.
Among those seen to be affected by the US bill is Cebu, which had witnessed the expansion of BPO companies in recent years.
The Cebu City government set up a call center program for some of the city’s schools to fill up the demand for qualified call center employees.
The Cebu Park District alone employs nearly 50,000 workers from the information technology (IT) and BPO locators.
Among the beneficiaries of the BPO growth was the Cebu real estate industry which experienced a construction boom as a result of rising demand for BPO offices.
At least six buildings are under construction in the Cebu Business Park and eight buildings in the Cebu IT Park in barangay Lahug, Cebu City.
“BPO buildings and spaces this year have experienced occupancy and rental rates on the rise. Hotel occupancy rates have even inched upward in spite of more budget, business, chain, and resort hotels that came in,” Jose Soberano, President of Cebu Landmasters Inc., earlier said.
But US House Bill 3596 may soon change all that.
Gonzales said he was worried the bill would curtail the growth of the BPO industry in the country, which has been fueled mostly by American firms.
US President Barack Obama earlier called on American businessmen to keep US jobs at home instead of outsourcing them overseas.
Eastern Samar Rep. Ben Evardone shared Gonzales’ concern, pointing out that BPOs contribute close to $9 billion a year from roughly 800,000 call center agents.
This is close to half of the $19 billion in annual remittances from five to 10 million overseas Filipino workers.
US HB 3596 imposes a $10,000 daily fine on US call center firms that do not identify their agents’ location.
Among the provisions set in the proposed US bill are :
* It will penalize US companies for $10,000 a day if they fail to report to the US Department of Labor their relocation to an offshore location witin 60 days.
* It will require them to inform the US Department of Lab
or 120 days in advance their offshore plans.
* It will require call center operators who answer calls to identify their location and caller will have a choice of choosing a US-based operator.
* It will ban US Call Centers operating outside the US from seeking federal grants and loans for five years.
“I think that being an election year, Obama has no choice but to advocate populist sentiments like insourcing. We must be ready for any eventuality because we don’t want to be surprised, especially on a very crucial economic contributor like BPOs,” said Gonzales.
Evardone said the Aquino administration must organize and send a lobby group to the US Congress to try and block passage of this bill.
“It’s about time that we take seriously this threat against our BPOs now that Obama has laid down a firm policy against outsourcing.
Government agencies should not ignore this. We might wake up one day and find that the jobs in BPOs are already gone if we don’t act timely and decisively,” said Evardone.
“P-Noy might want to raise this issue with Obama during his state visit to the US this year.”
Evardone said the Philippines could link up with countries like India, Mexico and Ireland, where BPOs have been thriving. Inquirer with a story from Reporter Aileen Garcia-Yap
http://cebudailynews.wordpress.com
Miyerkules, Pebrero 8, 2012
CAMELLA: BUILDING THE FILIPINO DREAM
CAMELLA with 37 years of experience, is a trusted name in providing affordable housing in the Philippines. Since its inception in the 70’s under C&P Homes, Camella has expanded to 28 different provinces nationwide. It continues to be a beacon of hope for Filipinos—helping them fulfill their dreams of owning a home.
More than constructing houses, the company creates the spaces where lives are lived. Where individuals shape their aspirations and families shape their futures. Camella’s firm belief is that it builds not just a house but a home—and as such, the creation of a perfect environment for families is top priority.
Camella has always been committed to touching Filipino lives and helping achieve their dreams. Recently, Camella homebuyers shared their stories of how fulfilled they are in living out their dream in their dream home. Theirs are just some of the many heartwarming and inspiring experiences of more than 250,000 Camella homebuyers across the country.
Anchoring at Cerritos—Jesus Emmanuel Guilas, master mariner
Ten years of circling the globe as a tanker captain, Jesus Emmanuel Guilas set his anchor down at Camella’s Cerritos development in Daang Hari, Alabang, in April 2008, to locate his family permanently here and to prepare for the future of his children.
Jesus and wife Ivymarie made sure their hard-earned money was spent well on a home that had a good and secure environment for their young children, seven-year-old twin boys Andrew Per and Per Mattheiu.
It took the couple only one month to decide on making the purchase at Cerritos; though, Ivymarie relates, it took them six years to prepare for it.
“Cerritos has a quiet neighborhood,” Ivymarie says, adding it is near all the conveniences of the city, yet far enough to be peaceful.
“Tahimik at ligtas ang lugar namin [Our place is peaceful and safe],” she relates. “Simple lang pero elegante ang mga bahay dito (The houses here are simple yet elegant),” Ivymarie adds.
Ivymarie considers Camella a big help to overseas Filipinos who take extra care in spending their hard-earned money. “Kaya malaking bagay na mayroong magandang lugar tulad ng Cerritos na hindi mo panghihinayangang paglaanan ng pera [Good thing there is Cerritos, which is a wise investment],” she says. Three of her friends have also bought homes in Camella upon her recommendation.
According to Ivymarie, Vista Land gives immense support to overseas Filipinos through a very helpful sales team. “Madali silang lapitan at hingian ng tulong [They are friendly and approachable],” she says.
The Guilases’ have purchased three units from Camella Cerritos Phase 2—one unit for the family and one each for their twins. They believe it is never too early to prepare for the future.
Skipping Non-essentials—Nenita Jorquin, nursing aide-Camella Cebu
She would skip her daily cup of imported brew to save up and live out her dream—to buy her very own house. Five homes in Cebu built by Camella were Nenita’s reward for working hard in a foreign land, initially as a nanny in Singapore for a year in 1993; then as hotel employee in Hong Kong for three years; and lastly as a nursing aide in the US in 2000.
She bought her first home from Camella in Talisay in 1993, when she could only afford to buy a small unit with her Nanny’s wages. “Tingin ko’y maluwang ang bahay, at maganda pa ang presyo [The unit looked spacious and it was affordable],” Nenita explained that the monthly payments were affordable, which was a big help to an OFW like her. “Hindi mayabang ang dating pero lahat ng kailangan mo nandiyan lang [Our place is modest, yet everything you need is within reach],” she said. “Nagtiwala silang makakabayad ako [They trusted that I could make the monthly payments],” she said.
A home under the sun—Sayreville ‘Bing’ Orcullo Harris-Solariega, Davao City
Like many other brave Filipinos, Sayreville “Bing” Orcullo Harris, a single mother, tried her luck as an OFW based in Qatar and Saudi Arabia. She worked as a private nanny for seven years in the 1990s to support her family and her then young children, Marc Anthony and Kathleen. But fate had been kind to the young and adventurous Negrense. She met Australian Peter Harris, who was an engineer and oil company executive in Qatar. He was smitten by her charm. Bing saw and admired in Peter the same qualities she had: sincerity, courage and persistence. Now as Mrs. Bing Harris, she exudes the warmth of a woman fulfilled. She is presently a businesswoman, managing a travel agency and a small-scale gold mining business. Peter, is an Engineering Consultant for Petronas-Malaysia. He stays in their Solariega abode during his yearly vacation. Bing, who was born in Dumaguete City in extremely humble conditions and dared to brave foreign shores to find her place under the sun, found her sweet home. “I immediately fell in love with the place,” she said.
Solariega—coined from the word “Sola”—is a sun-blessed Mediterranean-inspired community of postcard pretty houses, quaint terracotta colored walls, stucco tile roofs, with picture windows and balconies around landscaped gardens.
Bing wanted to move from Cotabato and “walked into” Solariega. She saw the peace and beauty of the community, “I suddenly felt at home,” she exclaimed. She immediately felt that Solariega was the right place for her family, which now includes their son Joshua. “With the love and memories we have built in our home, I will stay in Solariega forever,” Bing said.
One of the first Camella homeowners—Ernie and Belen Celestino
The Celestinos looked back to their early married life and recounted their first step toward their future. In the ‘70s, Ernie and Belen Celestino worked at San Miguel Corp. (SMC) where Belen was part of the accounting department and Ernie was a salesman. As employees, they had the opportunity to avail themselves of several benefits not only for themselves but also for their family.
Belen narrated that they first wanted to purchase a lot, as they felt that they did not have the time to get into the details of building a house. It was in 1978 when they began to look for one. The couple went to various cities in the Metro but it was at Camella in Las Piñas where they felt at home. Apart from having a peaceful environment, it was the hassle-free relationship that they experienced that made them decide on Camella. Thing even went more smoothly as the couple hired Camella to construct their house. Their home was finished in 1980 and they immediately moved-in. Camella provided additional help in refining and maintaining the Celestino home in the first few years of their stay.
Today, the same house has become witness to the various changes in the Celestinos’ family life. Camille, their eldest child, is a doctor and is currently a radiologist at the National Kidney Institute. Ernesto, their second child, is a banking professional. The youngest son, Francis, is studying a multimedia course at the De La Salle-College of Saint Benilde. After they retired from SMC, the couple decided to enter into entrepreneurial and educational endeavors. Belen pursued an MBA degree at the Polytechnic University of the Philippines (PUP). She concurrently conducts integral review classes for Certified Public Accountants and teaches cost accounting at the Dr. Filemon C. Aguilar Memorial College in Las Piñas. Ernie manages their “bread house” located just in front of their home.
Well-maintained and secure are descriptions for the Celestinos’ haven. Many transportation options are available near their home. Caring for the homeowners is apparent through the different activities that the Camella Homeowners’ Association conducts. With their positive experience in Camella Las Piñas, the Celestinos are contemplating on purchasing another Camella property—particularly in Cebu where Belen hails from. Their beautiful family in their pristine house is a testament to the fact that the Celestinos found the perfect place to live and raise their children in Camella.
Camella’s promise
Camella will continue to put the Philippines under one roof, especially going where families of overseas workers are. This is its own way of paying tribute to the country’s modern-day heroes. Camella understands their need to provide their families a peaceful and safe community while they are away from their loved ones.
In the heart of the homebuyer, Camella is the fulfillment of hopes and dreams, where life is lived each moment, each day. Here, the husband and wife come home to this haven, and raise their children in comfort, love and security. Here, they recharge, revitalize and thrive. Here, they develop relations that last a lifetime. Here, they commune with nature and appreciate its blessings. Here, they build lasting memories. Here, they belong to communities.
These are what make Camella the home brand of choice for the Filipino family. Camella have re-defined home development in the Philippines. After 37 years, its communities are now the benchmark for master-planned subdivisions and are known for expanding the boundaries of what comprise an ideal home for the Filipino. The themed homes and communities are exacting and true to each motif. Beyond the authenticity, Camella’s homes feature outstanding aesthetic design and quality, and are blueprinted with a fully-honed ability to maximize space, melding absolute functionality, practicality and artistry—dreams that have been turned into reality.
More than constructing houses, the company creates the spaces where lives are lived. Where individuals shape their aspirations and families shape their futures. Camella’s firm belief is that it builds not just a house but a home—and as such, the creation of a perfect environment for families is top priority.
Camella has always been committed to touching Filipino lives and helping achieve their dreams. Recently, Camella homebuyers shared their stories of how fulfilled they are in living out their dream in their dream home. Theirs are just some of the many heartwarming and inspiring experiences of more than 250,000 Camella homebuyers across the country.
Anchoring at Cerritos—Jesus Emmanuel Guilas, master mariner
Ten years of circling the globe as a tanker captain, Jesus Emmanuel Guilas set his anchor down at Camella’s Cerritos development in Daang Hari, Alabang, in April 2008, to locate his family permanently here and to prepare for the future of his children.
Jesus and wife Ivymarie made sure their hard-earned money was spent well on a home that had a good and secure environment for their young children, seven-year-old twin boys Andrew Per and Per Mattheiu.
It took the couple only one month to decide on making the purchase at Cerritos; though, Ivymarie relates, it took them six years to prepare for it.
“Cerritos has a quiet neighborhood,” Ivymarie says, adding it is near all the conveniences of the city, yet far enough to be peaceful.
“Tahimik at ligtas ang lugar namin [Our place is peaceful and safe],” she relates. “Simple lang pero elegante ang mga bahay dito (The houses here are simple yet elegant),” Ivymarie adds.
Ivymarie considers Camella a big help to overseas Filipinos who take extra care in spending their hard-earned money. “Kaya malaking bagay na mayroong magandang lugar tulad ng Cerritos na hindi mo panghihinayangang paglaanan ng pera [Good thing there is Cerritos, which is a wise investment],” she says. Three of her friends have also bought homes in Camella upon her recommendation.
According to Ivymarie, Vista Land gives immense support to overseas Filipinos through a very helpful sales team. “Madali silang lapitan at hingian ng tulong [They are friendly and approachable],” she says.
The Guilases’ have purchased three units from Camella Cerritos Phase 2—one unit for the family and one each for their twins. They believe it is never too early to prepare for the future.
Skipping Non-essentials—Nenita Jorquin, nursing aide-Camella Cebu
She would skip her daily cup of imported brew to save up and live out her dream—to buy her very own house. Five homes in Cebu built by Camella were Nenita’s reward for working hard in a foreign land, initially as a nanny in Singapore for a year in 1993; then as hotel employee in Hong Kong for three years; and lastly as a nursing aide in the US in 2000.
She bought her first home from Camella in Talisay in 1993, when she could only afford to buy a small unit with her Nanny’s wages. “Tingin ko’y maluwang ang bahay, at maganda pa ang presyo [The unit looked spacious and it was affordable],” Nenita explained that the monthly payments were affordable, which was a big help to an OFW like her. “Hindi mayabang ang dating pero lahat ng kailangan mo nandiyan lang [Our place is modest, yet everything you need is within reach],” she said. “Nagtiwala silang makakabayad ako [They trusted that I could make the monthly payments],” she said.
A home under the sun—Sayreville ‘Bing’ Orcullo Harris-Solariega, Davao City
Like many other brave Filipinos, Sayreville “Bing” Orcullo Harris, a single mother, tried her luck as an OFW based in Qatar and Saudi Arabia. She worked as a private nanny for seven years in the 1990s to support her family and her then young children, Marc Anthony and Kathleen. But fate had been kind to the young and adventurous Negrense. She met Australian Peter Harris, who was an engineer and oil company executive in Qatar. He was smitten by her charm. Bing saw and admired in Peter the same qualities she had: sincerity, courage and persistence. Now as Mrs. Bing Harris, she exudes the warmth of a woman fulfilled. She is presently a businesswoman, managing a travel agency and a small-scale gold mining business. Peter, is an Engineering Consultant for Petronas-Malaysia. He stays in their Solariega abode during his yearly vacation. Bing, who was born in Dumaguete City in extremely humble conditions and dared to brave foreign shores to find her place under the sun, found her sweet home. “I immediately fell in love with the place,” she said.
Solariega—coined from the word “Sola”—is a sun-blessed Mediterranean-inspired community of postcard pretty houses, quaint terracotta colored walls, stucco tile roofs, with picture windows and balconies around landscaped gardens.
Bing wanted to move from Cotabato and “walked into” Solariega. She saw the peace and beauty of the community, “I suddenly felt at home,” she exclaimed. She immediately felt that Solariega was the right place for her family, which now includes their son Joshua. “With the love and memories we have built in our home, I will stay in Solariega forever,” Bing said.
One of the first Camella homeowners—Ernie and Belen Celestino
The Celestinos looked back to their early married life and recounted their first step toward their future. In the ‘70s, Ernie and Belen Celestino worked at San Miguel Corp. (SMC) where Belen was part of the accounting department and Ernie was a salesman. As employees, they had the opportunity to avail themselves of several benefits not only for themselves but also for their family.
Belen narrated that they first wanted to purchase a lot, as they felt that they did not have the time to get into the details of building a house. It was in 1978 when they began to look for one. The couple went to various cities in the Metro but it was at Camella in Las Piñas where they felt at home. Apart from having a peaceful environment, it was the hassle-free relationship that they experienced that made them decide on Camella. Thing even went more smoothly as the couple hired Camella to construct their house. Their home was finished in 1980 and they immediately moved-in. Camella provided additional help in refining and maintaining the Celestino home in the first few years of their stay.
Today, the same house has become witness to the various changes in the Celestinos’ family life. Camille, their eldest child, is a doctor and is currently a radiologist at the National Kidney Institute. Ernesto, their second child, is a banking professional. The youngest son, Francis, is studying a multimedia course at the De La Salle-College of Saint Benilde. After they retired from SMC, the couple decided to enter into entrepreneurial and educational endeavors. Belen pursued an MBA degree at the Polytechnic University of the Philippines (PUP). She concurrently conducts integral review classes for Certified Public Accountants and teaches cost accounting at the Dr. Filemon C. Aguilar Memorial College in Las Piñas. Ernie manages their “bread house” located just in front of their home.
Well-maintained and secure are descriptions for the Celestinos’ haven. Many transportation options are available near their home. Caring for the homeowners is apparent through the different activities that the Camella Homeowners’ Association conducts. With their positive experience in Camella Las Piñas, the Celestinos are contemplating on purchasing another Camella property—particularly in Cebu where Belen hails from. Their beautiful family in their pristine house is a testament to the fact that the Celestinos found the perfect place to live and raise their children in Camella.
Camella’s promise
Camella will continue to put the Philippines under one roof, especially going where families of overseas workers are. This is its own way of paying tribute to the country’s modern-day heroes. Camella understands their need to provide their families a peaceful and safe community while they are away from their loved ones.
In the heart of the homebuyer, Camella is the fulfillment of hopes and dreams, where life is lived each moment, each day. Here, the husband and wife come home to this haven, and raise their children in comfort, love and security. Here, they recharge, revitalize and thrive. Here, they develop relations that last a lifetime. Here, they commune with nature and appreciate its blessings. Here, they build lasting memories. Here, they belong to communities.
These are what make Camella the home brand of choice for the Filipino family. Camella have re-defined home development in the Philippines. After 37 years, its communities are now the benchmark for master-planned subdivisions and are known for expanding the boundaries of what comprise an ideal home for the Filipino. The themed homes and communities are exacting and true to each motif. Beyond the authenticity, Camella’s homes feature outstanding aesthetic design and quality, and are blueprinted with a fully-honed ability to maximize space, melding absolute functionality, practicality and artistry—dreams that have been turned into reality.
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