Accessible and affordable; modern and convenient – this is how to best describe what is being offered to home buyers at the newest Camella Condo Homes development in the heart of Metro Manila, at the crossroads of the bustling metropolis, in Pasig. From its long and rich entrepreneurial history, Pasig had been transformed into a modern urban landscape, yet it has retained its charming heritage. Pasig’s Central Business District, the Ortigas Center is the second largest in the country. Located in Pasig and within the boundaries of Quezon City and Mandaluyong City, the Ortigas Center boasts of a number of the tallest buildings. Other significant landmarks are the Asian Development Bank, Tektite Towers, and Meralco Building. According to Vista Residences COO Maribeth C. Tolentino, “in response to the need for accessible and affordable residential options for city folks in the Pasig area, Camella Condo Homes is spending P400 million to build the 10-story mixed-use condominium with retail and commercial spaces on the ground floor.” Its prime location along Mercedes Avenue, close to the Pasig City Hall and Sta. Clara Parish is in the center of connected neighborhoods intended Airport. to be near business, call centers and work hubs in Ortigas Center; schools such as St. Paul College and the University of Asia and the Pacific; hospitals such as the state-of-the-art Medical City; retail complexes, five-star hotels, and malls. Accessible via Ortigas, C-5, EDSA, and Shaw Boulevard, CCH-Pasig is 20 minutes from key points in Quezon City, Makati, Taguig, Antipolo, Mandaluyong, and San Juan. The rising star of mid-rise developments, CCH-Pasig recently conducted its ground breaking activity signaling the start of its full scale construction as the tower targets completion and turn over in 2014. CCH-Pasig is priced between P1.5 million to P3.8 million and provides home buyers a choice of studio with an option to combine units and two-bedroom units with balcony at a price of only P8,500 per month. This opportunity for families to affordably live within a quiet, modern community while enjoying close-to-home conveniences is hard to match. It is designed to highlight modern building features such as cross-ventilation and central air vent system that will allow air and light to permeate every floor for a more eco-friendly lifestyle. Wi-Fi ready with its own recreational amenities such as clubhouse, basketball court, swimming pool, parks and playgrounds, the building’s area perimeter is fenced with 24-hour security and an entrance gate with CCTV system. Fire exits will be located at both ends of the building as a safety feature while a modern underground drainage system will be in place for efficient flood control. Vista Residences, the condominium development arm of Vista Land & Lifescapes, the country’s largest homebuilder, entered the market in 2006 to offer Filipinos the easy convenience of condominium living. Combining the space-planning savvy of the country’s top architects, an innate knack for selecting accessible and attractive locations to fit a wide range of needs, budgets and lifestyles, Vista Residences has set new standards for affordable mid-to-high-rise living. |
Lunes, Pebrero 13, 2012
CAMELLA CONDO HOMES TAKES ROOTS IN THE HEART OF PASIG
Linggo, Pebrero 12, 2012
Marco Polo Parkview, your luxury home in Cebu City
Cebu City, Philippines – Federal Land Inc., the real estate arm of Metrobank Group, will soon unveil another tower in the prestigious Nivel Hills in Cebu City. Marco Polo Parkview is the third tower to rise in this well-planned luxury development in the most desirable address in the Gem of the South.
With the success of the first two towers – The Residences and Two Residences, Marco Polo Parkview is expected to follow through the momentum afforded to the earlier towers.
Only few steps away from the 5-star Marco Polo Hotel, Marco Polo Parkview is situated at 800 feet above ground giving resident a panoramic vista of the channel or the twinkling cityscape light. It is conveniently located and few minutes away from Cebu’s top destinations such as AsiaTown IT Park, Ayala Center Cebu, Magellan’s Cross, Downtown Cebu, SM City Cebu, Cebu International Airport and Mactan Shrine.
Marco Polo Parview will feature luxurious hotel-like lobby and five-star amenities. There are over 30 indoor and outdoor amenities set around a natural forest and wide open spaces. Amenities that residents of Marco Polo Parkview will enjoy include swimming pool, basketball and tennis court, mini theater, fitness gym, spa and many more. Selected amenities are designed by The Gettys Group (Chicago) and outdoor landscape features are designed by EA Aurelio Landscape Architects.
Residents are treated like hotel guest as the development will be managed by word-class services of Marco Polo Plaza; privilege include concierge services, valet service, food and beverages signing privileges at hotel outlet, room service, laundry service, apartment cleaning, servicing and maintenance, security services, priority access to swimming pool, gym and wellness zone.
A 2.5% launching discount is offered for first 50 buyers. Choose from wide selection of unit options from 1-bedroom to spacious 4-bedroom units with 36 sq.m. to 187 sq.m. Prices starts at less than P90,000 per sq.m. or P3.6 to P23 million, including RVAT. Six available payment options are being offered starting at only P15,000 per month for 1-bedroom. Discounts of as much 12% for cash buyers is also available.
Units at Marco Polo Parkview offers maximum natural light and ventilation with 3.2 meters floor to ceiling height and over 40% glass to concrete ratio.
Marco Polo Parkview features two level of basement parking, a centralized sanitary disposal systems and 4 passenger elevators. Security is a top priority with elevator key card access for resident only, CCTV system, stand-by generator for both common and residential units, automatic fire suppression system, fire detection alarm system and 24-hour security and maintenance personnel.
The Marco Polo Residences is the first of its kind in the Queen City of the South. It is the first high-rise luxury enclave in the area that boasts international quality services of the Marco Polo hotels.
For more information, please call/text/email Evelyn Maliwat: +63 922 973-6841, info@federalcondos.com or http://theresidencescebu.com/
Huwebes, Pebrero 9, 2012
BPO SUNSET?
P-Noy urged to lobby against US bill pushed by Obama
Congress called on the Aquino administration to create a lobby group that will block passage of a bill that could spell the end of the country’s booming Business Process Outsourcing (BPO) industry.
House Majority Leader Neptali Gonzales II said the administration should closely monitor US House Bill 3596 entitled “Call Center and Consumers Protection Bill,” which will encourage in-sourcing by American firms and penalize those dealing with overseas business process outsourcing (BPO) firms.
Among those seen to be affected by the US bill is Cebu, which had witnessed the expansion of BPO companies in recent years.
The Cebu City government set up a call center program for some of the city’s schools to fill up the demand for qualified call center employees.
The Cebu Park District alone employs nearly 50,000 workers from the information technology (IT) and BPO locators.
Among the beneficiaries of the BPO growth was the Cebu real estate industry which experienced a construction boom as a result of rising demand for BPO offices.
At least six buildings are under construction in the Cebu Business Park and eight buildings in the Cebu IT Park in barangay Lahug, Cebu City.
“BPO buildings and spaces this year have experienced occupancy and rental rates on the rise. Hotel occupancy rates have even inched upward in spite of more budget, business, chain, and resort hotels that came in,” Jose Soberano, President of Cebu Landmasters Inc., earlier said.
But US House Bill 3596 may soon change all that.
Gonzales said he was worried the bill would curtail the growth of the BPO industry in the country, which has been fueled mostly by American firms.
US President Barack Obama earlier called on American businessmen to keep US jobs at home instead of outsourcing them overseas.
Eastern Samar Rep. Ben Evardone shared Gonzales’ concern, pointing out that BPOs contribute close to $9 billion a year from roughly 800,000 call center agents.
This is close to half of the $19 billion in annual remittances from five to 10 million overseas Filipino workers.
US HB 3596 imposes a $10,000 daily fine on US call center firms that do not identify their agents’ location.
Among the provisions set in the proposed US bill are :
* It will penalize US companies for $10,000 a day if they fail to report to the US Department of Labor their relocation to an offshore location witin 60 days.
* It will require them to inform the US Department of Lab
or 120 days in advance their offshore plans.
* It will require call center operators who answer calls to identify their location and caller will have a choice of choosing a US-based operator.
* It will ban US Call Centers operating outside the US from seeking federal grants and loans for five years.
“I think that being an election year, Obama has no choice but to advocate populist sentiments like insourcing. We must be ready for any eventuality because we don’t want to be surprised, especially on a very crucial economic contributor like BPOs,” said Gonzales.
Evardone said the Aquino administration must organize and send a lobby group to the US Congress to try and block passage of this bill.
“It’s about time that we take seriously this threat against our BPOs now that Obama has laid down a firm policy against outsourcing.
Government agencies should not ignore this. We might wake up one day and find that the jobs in BPOs are already gone if we don’t act timely and decisively,” said Evardone.
“P-Noy might want to raise this issue with Obama during his state visit to the US this year.”
Evardone said the Philippines could link up with countries like India, Mexico and Ireland, where BPOs have been thriving. Inquirer with a story from Reporter Aileen Garcia-Yap
http://cebudailynews.wordpress.com
Congress called on the Aquino administration to create a lobby group that will block passage of a bill that could spell the end of the country’s booming Business Process Outsourcing (BPO) industry.
House Majority Leader Neptali Gonzales II said the administration should closely monitor US House Bill 3596 entitled “Call Center and Consumers Protection Bill,” which will encourage in-sourcing by American firms and penalize those dealing with overseas business process outsourcing (BPO) firms.
Among those seen to be affected by the US bill is Cebu, which had witnessed the expansion of BPO companies in recent years.
The Cebu City government set up a call center program for some of the city’s schools to fill up the demand for qualified call center employees.
The Cebu Park District alone employs nearly 50,000 workers from the information technology (IT) and BPO locators.
Among the beneficiaries of the BPO growth was the Cebu real estate industry which experienced a construction boom as a result of rising demand for BPO offices.
At least six buildings are under construction in the Cebu Business Park and eight buildings in the Cebu IT Park in barangay Lahug, Cebu City.
“BPO buildings and spaces this year have experienced occupancy and rental rates on the rise. Hotel occupancy rates have even inched upward in spite of more budget, business, chain, and resort hotels that came in,” Jose Soberano, President of Cebu Landmasters Inc., earlier said.
But US House Bill 3596 may soon change all that.
Gonzales said he was worried the bill would curtail the growth of the BPO industry in the country, which has been fueled mostly by American firms.
US President Barack Obama earlier called on American businessmen to keep US jobs at home instead of outsourcing them overseas.
Eastern Samar Rep. Ben Evardone shared Gonzales’ concern, pointing out that BPOs contribute close to $9 billion a year from roughly 800,000 call center agents.
This is close to half of the $19 billion in annual remittances from five to 10 million overseas Filipino workers.
US HB 3596 imposes a $10,000 daily fine on US call center firms that do not identify their agents’ location.
Among the provisions set in the proposed US bill are :
* It will penalize US companies for $10,000 a day if they fail to report to the US Department of Labor their relocation to an offshore location witin 60 days.
* It will require them to inform the US Department of Lab
or 120 days in advance their offshore plans.
* It will require call center operators who answer calls to identify their location and caller will have a choice of choosing a US-based operator.
* It will ban US Call Centers operating outside the US from seeking federal grants and loans for five years.
“I think that being an election year, Obama has no choice but to advocate populist sentiments like insourcing. We must be ready for any eventuality because we don’t want to be surprised, especially on a very crucial economic contributor like BPOs,” said Gonzales.
Evardone said the Aquino administration must organize and send a lobby group to the US Congress to try and block passage of this bill.
“It’s about time that we take seriously this threat against our BPOs now that Obama has laid down a firm policy against outsourcing.
Government agencies should not ignore this. We might wake up one day and find that the jobs in BPOs are already gone if we don’t act timely and decisively,” said Evardone.
“P-Noy might want to raise this issue with Obama during his state visit to the US this year.”
Evardone said the Philippines could link up with countries like India, Mexico and Ireland, where BPOs have been thriving. Inquirer with a story from Reporter Aileen Garcia-Yap
http://cebudailynews.wordpress.com
Miyerkules, Pebrero 8, 2012
CAMELLA: BUILDING THE FILIPINO DREAM
CAMELLA with 37 years of experience, is a trusted name in providing affordable housing in the Philippines. Since its inception in the 70’s under C&P Homes, Camella has expanded to 28 different provinces nationwide. It continues to be a beacon of hope for Filipinos—helping them fulfill their dreams of owning a home.
More than constructing houses, the company creates the spaces where lives are lived. Where individuals shape their aspirations and families shape their futures. Camella’s firm belief is that it builds not just a house but a home—and as such, the creation of a perfect environment for families is top priority.
Camella has always been committed to touching Filipino lives and helping achieve their dreams. Recently, Camella homebuyers shared their stories of how fulfilled they are in living out their dream in their dream home. Theirs are just some of the many heartwarming and inspiring experiences of more than 250,000 Camella homebuyers across the country.
Anchoring at Cerritos—Jesus Emmanuel Guilas, master mariner
Ten years of circling the globe as a tanker captain, Jesus Emmanuel Guilas set his anchor down at Camella’s Cerritos development in Daang Hari, Alabang, in April 2008, to locate his family permanently here and to prepare for the future of his children.
Jesus and wife Ivymarie made sure their hard-earned money was spent well on a home that had a good and secure environment for their young children, seven-year-old twin boys Andrew Per and Per Mattheiu.
It took the couple only one month to decide on making the purchase at Cerritos; though, Ivymarie relates, it took them six years to prepare for it.
“Cerritos has a quiet neighborhood,” Ivymarie says, adding it is near all the conveniences of the city, yet far enough to be peaceful.
“Tahimik at ligtas ang lugar namin [Our place is peaceful and safe],” she relates. “Simple lang pero elegante ang mga bahay dito (The houses here are simple yet elegant),” Ivymarie adds.
Ivymarie considers Camella a big help to overseas Filipinos who take extra care in spending their hard-earned money. “Kaya malaking bagay na mayroong magandang lugar tulad ng Cerritos na hindi mo panghihinayangang paglaanan ng pera [Good thing there is Cerritos, which is a wise investment],” she says. Three of her friends have also bought homes in Camella upon her recommendation.
According to Ivymarie, Vista Land gives immense support to overseas Filipinos through a very helpful sales team. “Madali silang lapitan at hingian ng tulong [They are friendly and approachable],” she says.
The Guilases’ have purchased three units from Camella Cerritos Phase 2—one unit for the family and one each for their twins. They believe it is never too early to prepare for the future.
Skipping Non-essentials—Nenita Jorquin, nursing aide-Camella Cebu
She would skip her daily cup of imported brew to save up and live out her dream—to buy her very own house. Five homes in Cebu built by Camella were Nenita’s reward for working hard in a foreign land, initially as a nanny in Singapore for a year in 1993; then as hotel employee in Hong Kong for three years; and lastly as a nursing aide in the US in 2000.
She bought her first home from Camella in Talisay in 1993, when she could only afford to buy a small unit with her Nanny’s wages. “Tingin ko’y maluwang ang bahay, at maganda pa ang presyo [The unit looked spacious and it was affordable],” Nenita explained that the monthly payments were affordable, which was a big help to an OFW like her. “Hindi mayabang ang dating pero lahat ng kailangan mo nandiyan lang [Our place is modest, yet everything you need is within reach],” she said. “Nagtiwala silang makakabayad ako [They trusted that I could make the monthly payments],” she said.
A home under the sun—Sayreville ‘Bing’ Orcullo Harris-Solariega, Davao City
Like many other brave Filipinos, Sayreville “Bing” Orcullo Harris, a single mother, tried her luck as an OFW based in Qatar and Saudi Arabia. She worked as a private nanny for seven years in the 1990s to support her family and her then young children, Marc Anthony and Kathleen. But fate had been kind to the young and adventurous Negrense. She met Australian Peter Harris, who was an engineer and oil company executive in Qatar. He was smitten by her charm. Bing saw and admired in Peter the same qualities she had: sincerity, courage and persistence. Now as Mrs. Bing Harris, she exudes the warmth of a woman fulfilled. She is presently a businesswoman, managing a travel agency and a small-scale gold mining business. Peter, is an Engineering Consultant for Petronas-Malaysia. He stays in their Solariega abode during his yearly vacation. Bing, who was born in Dumaguete City in extremely humble conditions and dared to brave foreign shores to find her place under the sun, found her sweet home. “I immediately fell in love with the place,” she said.
Solariega—coined from the word “Sola”—is a sun-blessed Mediterranean-inspired community of postcard pretty houses, quaint terracotta colored walls, stucco tile roofs, with picture windows and balconies around landscaped gardens.
Bing wanted to move from Cotabato and “walked into” Solariega. She saw the peace and beauty of the community, “I suddenly felt at home,” she exclaimed. She immediately felt that Solariega was the right place for her family, which now includes their son Joshua. “With the love and memories we have built in our home, I will stay in Solariega forever,” Bing said.
One of the first Camella homeowners—Ernie and Belen Celestino
The Celestinos looked back to their early married life and recounted their first step toward their future. In the ‘70s, Ernie and Belen Celestino worked at San Miguel Corp. (SMC) where Belen was part of the accounting department and Ernie was a salesman. As employees, they had the opportunity to avail themselves of several benefits not only for themselves but also for their family.
Belen narrated that they first wanted to purchase a lot, as they felt that they did not have the time to get into the details of building a house. It was in 1978 when they began to look for one. The couple went to various cities in the Metro but it was at Camella in Las Piñas where they felt at home. Apart from having a peaceful environment, it was the hassle-free relationship that they experienced that made them decide on Camella. Thing even went more smoothly as the couple hired Camella to construct their house. Their home was finished in 1980 and they immediately moved-in. Camella provided additional help in refining and maintaining the Celestino home in the first few years of their stay.
Today, the same house has become witness to the various changes in the Celestinos’ family life. Camille, their eldest child, is a doctor and is currently a radiologist at the National Kidney Institute. Ernesto, their second child, is a banking professional. The youngest son, Francis, is studying a multimedia course at the De La Salle-College of Saint Benilde. After they retired from SMC, the couple decided to enter into entrepreneurial and educational endeavors. Belen pursued an MBA degree at the Polytechnic University of the Philippines (PUP). She concurrently conducts integral review classes for Certified Public Accountants and teaches cost accounting at the Dr. Filemon C. Aguilar Memorial College in Las Piñas. Ernie manages their “bread house” located just in front of their home.
Well-maintained and secure are descriptions for the Celestinos’ haven. Many transportation options are available near their home. Caring for the homeowners is apparent through the different activities that the Camella Homeowners’ Association conducts. With their positive experience in Camella Las Piñas, the Celestinos are contemplating on purchasing another Camella property—particularly in Cebu where Belen hails from. Their beautiful family in their pristine house is a testament to the fact that the Celestinos found the perfect place to live and raise their children in Camella.
Camella’s promise
Camella will continue to put the Philippines under one roof, especially going where families of overseas workers are. This is its own way of paying tribute to the country’s modern-day heroes. Camella understands their need to provide their families a peaceful and safe community while they are away from their loved ones.
In the heart of the homebuyer, Camella is the fulfillment of hopes and dreams, where life is lived each moment, each day. Here, the husband and wife come home to this haven, and raise their children in comfort, love and security. Here, they recharge, revitalize and thrive. Here, they develop relations that last a lifetime. Here, they commune with nature and appreciate its blessings. Here, they build lasting memories. Here, they belong to communities.
These are what make Camella the home brand of choice for the Filipino family. Camella have re-defined home development in the Philippines. After 37 years, its communities are now the benchmark for master-planned subdivisions and are known for expanding the boundaries of what comprise an ideal home for the Filipino. The themed homes and communities are exacting and true to each motif. Beyond the authenticity, Camella’s homes feature outstanding aesthetic design and quality, and are blueprinted with a fully-honed ability to maximize space, melding absolute functionality, practicality and artistry—dreams that have been turned into reality.
More than constructing houses, the company creates the spaces where lives are lived. Where individuals shape their aspirations and families shape their futures. Camella’s firm belief is that it builds not just a house but a home—and as such, the creation of a perfect environment for families is top priority.
Camella has always been committed to touching Filipino lives and helping achieve their dreams. Recently, Camella homebuyers shared their stories of how fulfilled they are in living out their dream in their dream home. Theirs are just some of the many heartwarming and inspiring experiences of more than 250,000 Camella homebuyers across the country.
Anchoring at Cerritos—Jesus Emmanuel Guilas, master mariner
Ten years of circling the globe as a tanker captain, Jesus Emmanuel Guilas set his anchor down at Camella’s Cerritos development in Daang Hari, Alabang, in April 2008, to locate his family permanently here and to prepare for the future of his children.
Jesus and wife Ivymarie made sure their hard-earned money was spent well on a home that had a good and secure environment for their young children, seven-year-old twin boys Andrew Per and Per Mattheiu.
It took the couple only one month to decide on making the purchase at Cerritos; though, Ivymarie relates, it took them six years to prepare for it.
“Cerritos has a quiet neighborhood,” Ivymarie says, adding it is near all the conveniences of the city, yet far enough to be peaceful.
“Tahimik at ligtas ang lugar namin [Our place is peaceful and safe],” she relates. “Simple lang pero elegante ang mga bahay dito (The houses here are simple yet elegant),” Ivymarie adds.
Ivymarie considers Camella a big help to overseas Filipinos who take extra care in spending their hard-earned money. “Kaya malaking bagay na mayroong magandang lugar tulad ng Cerritos na hindi mo panghihinayangang paglaanan ng pera [Good thing there is Cerritos, which is a wise investment],” she says. Three of her friends have also bought homes in Camella upon her recommendation.
According to Ivymarie, Vista Land gives immense support to overseas Filipinos through a very helpful sales team. “Madali silang lapitan at hingian ng tulong [They are friendly and approachable],” she says.
The Guilases’ have purchased three units from Camella Cerritos Phase 2—one unit for the family and one each for their twins. They believe it is never too early to prepare for the future.
Skipping Non-essentials—Nenita Jorquin, nursing aide-Camella Cebu
She would skip her daily cup of imported brew to save up and live out her dream—to buy her very own house. Five homes in Cebu built by Camella were Nenita’s reward for working hard in a foreign land, initially as a nanny in Singapore for a year in 1993; then as hotel employee in Hong Kong for three years; and lastly as a nursing aide in the US in 2000.
She bought her first home from Camella in Talisay in 1993, when she could only afford to buy a small unit with her Nanny’s wages. “Tingin ko’y maluwang ang bahay, at maganda pa ang presyo [The unit looked spacious and it was affordable],” Nenita explained that the monthly payments were affordable, which was a big help to an OFW like her. “Hindi mayabang ang dating pero lahat ng kailangan mo nandiyan lang [Our place is modest, yet everything you need is within reach],” she said. “Nagtiwala silang makakabayad ako [They trusted that I could make the monthly payments],” she said.
A home under the sun—Sayreville ‘Bing’ Orcullo Harris-Solariega, Davao City
Like many other brave Filipinos, Sayreville “Bing” Orcullo Harris, a single mother, tried her luck as an OFW based in Qatar and Saudi Arabia. She worked as a private nanny for seven years in the 1990s to support her family and her then young children, Marc Anthony and Kathleen. But fate had been kind to the young and adventurous Negrense. She met Australian Peter Harris, who was an engineer and oil company executive in Qatar. He was smitten by her charm. Bing saw and admired in Peter the same qualities she had: sincerity, courage and persistence. Now as Mrs. Bing Harris, she exudes the warmth of a woman fulfilled. She is presently a businesswoman, managing a travel agency and a small-scale gold mining business. Peter, is an Engineering Consultant for Petronas-Malaysia. He stays in their Solariega abode during his yearly vacation. Bing, who was born in Dumaguete City in extremely humble conditions and dared to brave foreign shores to find her place under the sun, found her sweet home. “I immediately fell in love with the place,” she said.
Solariega—coined from the word “Sola”—is a sun-blessed Mediterranean-inspired community of postcard pretty houses, quaint terracotta colored walls, stucco tile roofs, with picture windows and balconies around landscaped gardens.
Bing wanted to move from Cotabato and “walked into” Solariega. She saw the peace and beauty of the community, “I suddenly felt at home,” she exclaimed. She immediately felt that Solariega was the right place for her family, which now includes their son Joshua. “With the love and memories we have built in our home, I will stay in Solariega forever,” Bing said.
One of the first Camella homeowners—Ernie and Belen Celestino
The Celestinos looked back to their early married life and recounted their first step toward their future. In the ‘70s, Ernie and Belen Celestino worked at San Miguel Corp. (SMC) where Belen was part of the accounting department and Ernie was a salesman. As employees, they had the opportunity to avail themselves of several benefits not only for themselves but also for their family.
Belen narrated that they first wanted to purchase a lot, as they felt that they did not have the time to get into the details of building a house. It was in 1978 when they began to look for one. The couple went to various cities in the Metro but it was at Camella in Las Piñas where they felt at home. Apart from having a peaceful environment, it was the hassle-free relationship that they experienced that made them decide on Camella. Thing even went more smoothly as the couple hired Camella to construct their house. Their home was finished in 1980 and they immediately moved-in. Camella provided additional help in refining and maintaining the Celestino home in the first few years of their stay.
Today, the same house has become witness to the various changes in the Celestinos’ family life. Camille, their eldest child, is a doctor and is currently a radiologist at the National Kidney Institute. Ernesto, their second child, is a banking professional. The youngest son, Francis, is studying a multimedia course at the De La Salle-College of Saint Benilde. After they retired from SMC, the couple decided to enter into entrepreneurial and educational endeavors. Belen pursued an MBA degree at the Polytechnic University of the Philippines (PUP). She concurrently conducts integral review classes for Certified Public Accountants and teaches cost accounting at the Dr. Filemon C. Aguilar Memorial College in Las Piñas. Ernie manages their “bread house” located just in front of their home.
Well-maintained and secure are descriptions for the Celestinos’ haven. Many transportation options are available near their home. Caring for the homeowners is apparent through the different activities that the Camella Homeowners’ Association conducts. With their positive experience in Camella Las Piñas, the Celestinos are contemplating on purchasing another Camella property—particularly in Cebu where Belen hails from. Their beautiful family in their pristine house is a testament to the fact that the Celestinos found the perfect place to live and raise their children in Camella.
Camella’s promise
Camella will continue to put the Philippines under one roof, especially going where families of overseas workers are. This is its own way of paying tribute to the country’s modern-day heroes. Camella understands their need to provide their families a peaceful and safe community while they are away from their loved ones.
In the heart of the homebuyer, Camella is the fulfillment of hopes and dreams, where life is lived each moment, each day. Here, the husband and wife come home to this haven, and raise their children in comfort, love and security. Here, they recharge, revitalize and thrive. Here, they develop relations that last a lifetime. Here, they commune with nature and appreciate its blessings. Here, they build lasting memories. Here, they belong to communities.
These are what make Camella the home brand of choice for the Filipino family. Camella have re-defined home development in the Philippines. After 37 years, its communities are now the benchmark for master-planned subdivisions and are known for expanding the boundaries of what comprise an ideal home for the Filipino. The themed homes and communities are exacting and true to each motif. Beyond the authenticity, Camella’s homes feature outstanding aesthetic design and quality, and are blueprinted with a fully-honed ability to maximize space, melding absolute functionality, practicality and artistry—dreams that have been turned into reality.
Lunes, Pebrero 6, 2012
Cebu Earthquake – Monday Feb 6th 2012 Magnitude 6.8 CEBU REGION, PHILIPPINES
Magnitude 6.8 – NEGROS – CEBU REGION, PHILIPPINES 11:30 AM
Cebu Earthquake – Monday Feb 6th 2012 Magnitude 6.8 CEBU REGION, PHILIPPINES
An aftershock of 3.5 also hit at 12:24 PM in Cebu on Monday Feb 6th 2012. For more information about the Cebu Earthquake Please use the link below.
http://earthquake.usgs.gov/earthquakes/shakemap/global/shake/b0007wgq/
USGS Earthquake Hazards Program, responsible for monitoring, reporting, and researching earthquakes and earthquake hazards.
The quake, which has a depth of 33km, struck the area at 11:49 am. Its epicenter was recorded off 72 km (44 miles) N of Dumaguete, Negros Oriental, Philippines.
The Philippine Institute of Volcanology and Seismology (Phivolcs) has yet to release a bulletin on the said earthquake.
Update: Phivolcs reported the tectonic quake as magnitude 6.9.
According to the institute, the temblor was felt at following intensities in the following areas:
Intensity VII – Dumaguete City
Intensity VI – La Carlota City and La Castellana, Negros Occidental
Intensity V – Roxas City; Dao and Ivisan, Capiz; Iloilo City
Intensity IV – San Jose de Buenavista and Pandan Antique; Ayungon, Negros Oriental; Kalibo, Aklan; Sagay, Negros Occidental; Dipolog City
Intensity III – Butuan City, Agusan del Norte; Legaspi City, Albay; Carmen, Cagayan de Oro
Intensity II – Cabid-an, Sorsogon
Philvolcs added that damage and aftershocks are expected from the quake.
The Philippines sits on the Pacific Ring of Fire where volcanic and seismic activities are more frequent than in most areas of the world.
http://earthquake.usgs.gov
Cebu Earthquake – Monday Feb 6th 2012 Magnitude 6.8 CEBU REGION, PHILIPPINES
An aftershock of 3.5 also hit at 12:24 PM in Cebu on Monday Feb 6th 2012. For more information about the Cebu Earthquake Please use the link below.
http://earthquake.usgs.gov/earthquakes/shakemap/global/shake/b0007wgq/
USGS Earthquake Hazards Program, responsible for monitoring, reporting, and researching earthquakes and earthquake hazards.
The quake, which has a depth of 33km, struck the area at 11:49 am. Its epicenter was recorded off 72 km (44 miles) N of Dumaguete, Negros Oriental, Philippines.
The Philippine Institute of Volcanology and Seismology (Phivolcs) has yet to release a bulletin on the said earthquake.
Update: Phivolcs reported the tectonic quake as magnitude 6.9.
According to the institute, the temblor was felt at following intensities in the following areas:
Intensity VII – Dumaguete City
Intensity VI – La Carlota City and La Castellana, Negros Occidental
Intensity V – Roxas City; Dao and Ivisan, Capiz; Iloilo City
Intensity IV – San Jose de Buenavista and Pandan Antique; Ayungon, Negros Oriental; Kalibo, Aklan; Sagay, Negros Occidental; Dipolog City
Intensity III – Butuan City, Agusan del Norte; Legaspi City, Albay; Carmen, Cagayan de Oro
Intensity II – Cabid-an, Sorsogon
Philvolcs added that damage and aftershocks are expected from the quake.
The Philippines sits on the Pacific Ring of Fire where volcanic and seismic activities are more frequent than in most areas of the world.
http://earthquake.usgs.gov
Linggo, Pebrero 5, 2012
Demand rise for Cebu commercial space
CEBU CITY, Philippines - After a surge of residential subdivisions built in 2005 and 2006, the trend moved towards condominiums and office space in 2007. Few new subdivisions were opened last year compared to previous years.
More condominiums and office buildings were launched instead. This trend is not because of the lack of interest to develop residential subdivisions but because of the dwindling supply of raw land in Cebu City and areas near the metropolis.
To some analysts, the driving force for the real estate industry this year will be commercial and office space, led by the high demand among business process outsourcing (BPO) firms.
Old business district
Rents in establishments in the old business district of Colon are cheaper and more affordable.
However, fewer people have been frequenting the place. Perhaps because of dwindling business there, maintenance has been neglected. Few units are being developed or upgraded. Unlike a decade ago, more and more empty spaces can be seen in the downtown area driving rental prices there to below P300 per square meter. There are spaces for rent at the ground floor of buildings at only P187 per square meter.
Mandaue
Mandaue has generally been an industrial city with many companies based there. Lately, more companies have been established there. and more commercial establishments there as an offshoot of the development of Cebu City. Many restaurants, bars, and office spaces have been flourishing in the A.S. Fortuna area.
Along the stretch of A.S. Fortuna, one can find places ideal for offices or shops at less than P500 per square meter. Units which are off the main road can go as low as P250 per square meter or less. Warehouses in Mandaue are generally below P100 per square meter.
Schools
Near schools where snack bars, carenderias, and restaurants flourish, small spaces are available for as low as P200 per square meter. These areas include P. Del Rosario or Junquera Streets as well as streets around Southwestern University in Cebu City. Space for rent is sometimes subleased to small carts and other peddlers. Most businesses here are in the informal sector.
Business process outsourcing
Lack of space and high rent prices in Manila have driven many BPOs to look elsewhere such as Cebu. In recent years, we have witnessed how these big companies struggled to look for space until they decided to build the buildings themselves.
As of August 2007, www.colliers.com reported that there was an estimated 80,000 square meters of space used by around 17 BPO companies in Cebu. The average rate is P313 per square meter, against P1,018 per square meter in Metro Manila. At the IT Park, the average rate is P413 per square meter while the Cebu Business Park averages P413 per square meter rental.
Colliers reports office vacancy in Cebu City averages 7.4 percent. It further says that ?Asiatown IT Park had the lowest vacancy of less than 1 percent due to increasing demand from the BPO industry. The Cebu Business Park was nearing 7 percent while the downtown area was recorded at 16.4 percent.? The IT park may have a lower vacancy rate because it is an economic zone and offers incentives for its locators.
Offices
Colliers estimates Cebu's available office space at 161,294 square meters and said that the amount of space has been growing at a compound rate of 10 percent per year since 1990. However, only 36 percent are considered Grade A, located in prime business districts. Colliers estimates that 102,812 square meters of office space will be added in the next year or so in Cebu City. Commercial value in these prime areas like the Cebu Business Park is around P29,000 per square meter.
globalnation.inquirer.net
More condominiums and office buildings were launched instead. This trend is not because of the lack of interest to develop residential subdivisions but because of the dwindling supply of raw land in Cebu City and areas near the metropolis.
To some analysts, the driving force for the real estate industry this year will be commercial and office space, led by the high demand among business process outsourcing (BPO) firms.
Old business district
Rents in establishments in the old business district of Colon are cheaper and more affordable.
However, fewer people have been frequenting the place. Perhaps because of dwindling business there, maintenance has been neglected. Few units are being developed or upgraded. Unlike a decade ago, more and more empty spaces can be seen in the downtown area driving rental prices there to below P300 per square meter. There are spaces for rent at the ground floor of buildings at only P187 per square meter.
Mandaue
Mandaue has generally been an industrial city with many companies based there. Lately, more companies have been established there. and more commercial establishments there as an offshoot of the development of Cebu City. Many restaurants, bars, and office spaces have been flourishing in the A.S. Fortuna area.
Along the stretch of A.S. Fortuna, one can find places ideal for offices or shops at less than P500 per square meter. Units which are off the main road can go as low as P250 per square meter or less. Warehouses in Mandaue are generally below P100 per square meter.
Schools
Near schools where snack bars, carenderias, and restaurants flourish, small spaces are available for as low as P200 per square meter. These areas include P. Del Rosario or Junquera Streets as well as streets around Southwestern University in Cebu City. Space for rent is sometimes subleased to small carts and other peddlers. Most businesses here are in the informal sector.
Business process outsourcing
Lack of space and high rent prices in Manila have driven many BPOs to look elsewhere such as Cebu. In recent years, we have witnessed how these big companies struggled to look for space until they decided to build the buildings themselves.
As of August 2007, www.colliers.com reported that there was an estimated 80,000 square meters of space used by around 17 BPO companies in Cebu. The average rate is P313 per square meter, against P1,018 per square meter in Metro Manila. At the IT Park, the average rate is P413 per square meter while the Cebu Business Park averages P413 per square meter rental.
Colliers reports office vacancy in Cebu City averages 7.4 percent. It further says that ?Asiatown IT Park had the lowest vacancy of less than 1 percent due to increasing demand from the BPO industry. The Cebu Business Park was nearing 7 percent while the downtown area was recorded at 16.4 percent.? The IT park may have a lower vacancy rate because it is an economic zone and offers incentives for its locators.
Offices
Colliers estimates Cebu's available office space at 161,294 square meters and said that the amount of space has been growing at a compound rate of 10 percent per year since 1990. However, only 36 percent are considered Grade A, located in prime business districts. Colliers estimates that 102,812 square meters of office space will be added in the next year or so in Cebu City. Commercial value in these prime areas like the Cebu Business Park is around P29,000 per square meter.
globalnation.inquirer.net
P3B set aside for 3 ventures
HOMEGROWN developer Cebu Landmasters Inc. is earmarking P3 billion for capital expenditures starting this year, for the development of three residential projects in Cebu under a joint venture with RDAK Transport Equipment Inc. (RDAKLAND) Cebu Landmasters Inc. president and chief executive officer Jose Soberano III said the programmed capex will stretch until 2014. The company broke ground last Saturday on its first residential project, Midori Plains, in partnership with RDAKLAND.
The project, which sits on eight hectares in Tungkop, Minglanilla, will house an initial 387 residential units with prices ranging from P1.6 million to P3.2 million. Average lot area is 120 square meters. Midori in Japanese term means “green.” Soberano described the project as an Asian-inspired, Zen-living development.
“The partnership of this project came in when I learned that RDAK and Cebu Landmasters are both eyeing the same property in Minglanilla. So we decided to work on the project together rather than compete with each other,” Soberano said, adding that this project is RDAK’s first venture in Cebu’s thriving real estate industry.
Branching out
RDAK’s core business is in the transportation and heavy equipment industry, which includes manufacturing and selling of several types of heavy, light and medium transport vehicles. Ricarido Delfin Abellana King, founder and owner of RDAK Transport Equipment Inc., said their venture into property development signifies their optimism and confidence in Cebu’s real estate industry. The two companies will pour in P500 million to develop Midori Plains, which will have nine house designs intended for the middle-class market. The firm also allotted some 50 lot-only units.
Midori Plains land development is expected to be completed within one year. Among the amenities are Club Chi, which features a swimming pool, open-air pool cabanas, function hall and entertainment rooms; and a gazebo. Aside from Midori Plains, Cebu Landmasters and RDAK are also set to develop two condominium buildings on A.S. Fortuna in Banilad and on Salinas Ext. in Cebu City.
According to Soberano, the A.S Fortuna project will have two 12-storey condominium buildings with 198 units each. This condo project is being pitched to the middle-class market, such as young professionals, with unit prices ranging from P1.3 million to P1.6 million. The Salinas project, on the other hand, will have seven mid-rise condominium buildings with a total of 1,200 condo units. This project is programmed for a three-year development.
According to Soberano, the low interest rate, strong domestic liquidity, huge housing backlog and strong inflows of remittances prompted them to be aggressive in building property projects in Cebu.
Familiarity
Cebu, he said, has always been a hub for work and education. He added local players like him are not threatened by the coming of big players in Cebu, as the province records a huge housing backlog. “They may have dominance in certain markets but local developers here have a good head start in the real estate environment because of our familiarity with local conditions,” he said. His company, for instance, is eyeing the middle market who can afford to acquire houses with prices ranging from P1.5 million to P3 million.
Cebu Landmasters’ first residential project is San Jose Maria Village in Balamban in 2003. Since then, he brought the brand to different areas such as Minglanilla in 2007, Toledo in 2009, and Talisay in 2010. The company made its first foray into vertical development with the 17-storey high-rise condominium project called Asia Premier Residences at the Cebu I.T. Park (formerly Asiatown I.T. Park). This was followed by the construction of the 18-storey residential condo the Baseline Residences along Juana Osmeña St. last year.
Soberano said there are more residential subdivisions being eyed by the firm in Tagbilaran, Cagayan de Oro, and Ilo-ilo cities, as part of their positioning to become a significant community developer in the Visayas and Mindanao.
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