Fred T. Escalona, Cebu executive director of the Confederation of Philippine Exporters Foundation (Cebu), Inc. (Philexport), said the planned desk will help its members who have been affected by the debt crisis in Europe and economic slowdown in the US.
"We’ve always looked at China as our competitor. Now, we should view it as another big market," he said, noting that China has $3 trillion in reserves and is producing more billionaires than the US.
Instead of competing with China in manufacturing cheap goods, Mr. Escalona said Cebu exporters should position themselves as producers of mid- to high-end products.
To prevent counterfeiting, a common complaint of Philippine fashion accessories and furniture manufacturers, exporters here should constantly generate new designs at a faster clip, added Mr. Escalona.
"We’ve always looked at China as our competitor. Now, we should view it as another big market," he said, noting that China has $3 trillion in reserves and is producing more billionaires than the US.
Instead of competing with China in manufacturing cheap goods, Mr. Escalona said Cebu exporters should position themselves as producers of mid- to high-end products.
To prevent counterfeiting, a common complaint of Philippine fashion accessories and furniture manufacturers, exporters here should constantly generate new designs at a faster clip, added Mr. Escalona.
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