Jamille Lea – Ann C. Azanza UP Masscom intern
AYALA Center Cebu campaigned for the Green Friday promo last March 9.
The official launching was held at the Ayala Terraces last March 30.
The launching event aspires to support Mother Earth by encouraging shoppers to use an eco bag every Friday.
Janice Parreño, marketing manager of Ayala Center Cebu, said that the campaign has two folds. The first part is for the mall to require their merchants to start using biodegradable plastics, or to avoid plastic bags completely. The second fold’s drive is geared towards the shoppers. “We want shoppers to start using their own recyclable or biodegradable bags every Friday.”
In line with this, participating shoppers will be entitled to one raffle coupon for a minimum P100 single-receipt purchase whenever they won’t use a plastic bag when shopping. Major prizes await winners: Avida House and Lot, and El Nido, Palawan Travel Packages. The promo will run until June 8, 2012.
“That’s an added incentive to really build the habit for shoppers. We want this initiative to start from us; we don’t want to wait to have it mandated by the government with the proposal of laws and ordinances that may take long to take effect,” Parreño added.
The launch partnered with Havaianas slippers. Ayala Malls also has committed to plant 100 trees for every 10,000 raffle coupons in partnership with the World Wildlife Fund.
“It takes a village to actually push people and educate them about this campaign, we want to involve as many people as possible to this campaign,” Parreño said.
Eco bags, which are handy, are sold at an affordable price (P50) and can be bought at the privilege desk of any of the Ayala Malls.
Published in the Sun.Star Cebu newspaper on April 11, 2012.
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