Cebu company to launch directory of real estate products nationwide

By Katlene O. Cacho

Wednesday, November 2, 2011

A CEBU-based real estate brokerage firm is set to launch what it described as the country’s widest property directory, which will feature about 3,000 products.

In a statement, Leuterio Realty and Brokerage founder and president Anthony Leuterio said the online brokerage directory will provide information on different property inventories throughout the country.

Leuterio said the country’s real estate industry is dynamic and there are a lot of local and foreign buyers constantly looking for good properties.

He said the directory will also provide potential buyers a wide array of real estate products, from condominiums, commercial buildings, resort homes and properties, high
to middle-end subdivisions and lot-only packages.

Apart from the online directory, the company will also produce a magazine directory that will be made available in the market.

Visayas, Mindanao

Leuterio said he will also strengthen the presence of his company in the Visayas-Mindanao area by opening branches in Cagayan de Oro City, Davao, Zamboanga Peninsula, Bohol, Dumaguete, Iloilo, Bacolod, and Leyte. He said he is projecting to tap at least 100 to 200 agents per city.

In a recent briefing, Banco de Oro chief market strategist Jonathan Ravelas said given the country’s strong domestic liquidity and the growth of business process outsourcing and surge of overseas remittances, the country’s real estate industry would continue to grow in the next three years.

“The country still has a huge housing backlog that needs to be addressed,” Ravelas said.
He said developers should take advantage of the economic situation now, taking into consideration the economic problems of Europe and the United States.

“Investments are geared towards Asia, so developers should see more opportunities because of this,” Ravelas said.

He said that so long as the population and consumer spending will continue to grow, the demand for housing and property developments will continue to increase.

Leuterio, whose company also maintains a different website portal to promote real estate inventories in Cebu, said the country is now experiencing an all-time-high in interest in real estate.

Despite the entry of more developers, especially of condominiums and subdivision projects, Cebu still has a shortage of middle and low-income residential units, he said.

“Affordability is still the priority consideration among buyers,” Leuterio said.
He said Cebu properties are priced higher than that in Manila, especially condominiums, raw lots and house and lot.

Published in the Sun.Star Cebu newspaper on November 03, 2011.