Cebu-based Developer sets sights on Tagbilaran, CDO markets

By Mia A. Aznar
Friday, February 4, 2011

ASIDE from serving the Cebuano market, a local real estate developer hopes to expand to other provinces.

Cebu Landmasters Inc. President Jose Soberano III said their company has been eyeing locations in Cagayan de Oro, Tagbilaran City in Bohol and Iloilo.

But before they expand to other provinces, Soberano said they want to complete their existing projects in Cebu, saying working in another area requires familiarization.

Cebu Landmasters are developers of the San Josemaria Villages in Toledo, Balamban, Minglanilla and Talisay  City, the Asia Premier condominium in Asiatown IT Park in Lahug and a condominium project in partnership with Riasjac Development Corp. called One Baseline Place.

Soberano said they will be inaugurating their Toledo City project on Feb. 18 and have started construction on at least 15 houses. They have also prepared to expand for another phase.

After they broke ground on their Talisay City project, they recently secured their license to sell and will proceed with their sales launch next month.

As for their Balamban project, Soberano said they will introduce phase 3 of the row houses in April. From a three-hectare development, Soberano said the Balamban project has now grown to 10 hectares and has been developed in phases.

It’s apparent from their plans that Cebu Landmasters will be busy in the next two years.

Soberano hopes to develop four to five horizontal projects and another two vertical developments.

He said they are scouting for locations in the Consolacion-Liloan area, another location in Minglanilla and one in Mactan.

He is also eyeing a townhouse project in the Lahug area.

As for the Asia Premier condominium, he said they have sold 95 percent of the units.

Soberano revealed that in looking for locations, they look for a property with at least two to three hectares.

He added that they invest up to P150 million for such a project, including land acquisition and land development.

Published in the Sun.Star Cebu newspaper on February 05, 2011.